Building on California's allure as America's "Capital of Culinary Travel," the California Wine Institute and the California Travel and Tourism Commission have entered into an historic partnership to promote the state's wine and cuisine offerings to the fast-growing travel segment of culinary connoisseurs -- and those who aspire to be.
The heart of the campaign focuses on a new LandofWineandFood.com Web site which will debut at wine and food and travel media events in New York. Also to be unveiled at the New York events will be an exciting new national TV campaign featuring Governor Schwarzenegger, First Lady Maria Shriver and wine and culinary celebrities promoting California's rich bounty of wine and food, followed by a call to visit the new LandofWineandFood.com for more details.
Tuesday, February 26, 2008
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