1996 J. Rochioli "West Block" Pinot Noir, Russian River Valley

To paraphrase Shakespeare, there are wineries that are born great, those that achieve greatness, and those that have greatness thrust upon them. To explain: some fantastic wineries are started by people who are superstars already, and it hardly seems to matter what they do -- these properties are destined for success. Some top wineries seem to come from nowhere, and indeed have greatness thrust upon them, when out of the blue, their wine scores highly somewhere and they are vaulted from obscurity to fame.

The majority of the best wineries in the world, however, fall into Malvolio's second category through their own achievement. Achievement seems perhaps not quite the correct term, however, for the amount of sweat and energy that goes into building a world class winery over decades, even centuries. Wine lovers early in their education (and in their earning power) are often flummoxed by prices for wines that start to head north of $80 or $90 per bottle. Should they pursue their love of wine long enough to really learn (and see for themselves) what kind of work goes into some of the world's best vineyards, and to taste the wine that they produce, such prices no longer seem outrageous.