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Tuesday, January 29, 2008

Diageo buys Rosenblum for £53m

Diageo signalled its intention to dominate the US market for expensive wine by acquiring Rosenblum Cellars, one of the country’s biggest producers of zinfandel, for $105m (£53m).

Rosenblum was founded by Kent Rosenblum, a vet from Minnesota who started his own vineyard specialising in zinfandel and Rhône varieties of wines after moving to California in 1970.

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