Diageo signalled its intention to dominate the US market for expensive wine by acquiring Rosenblum Cellars, one of the country’s biggest producers of zinfandel, for $105m (£53m).
Rosenblum was founded by Kent Rosenblum, a vet from Minnesota who started his own vineyard specialising in zinfandel and Rhône varieties of wines after moving to California in 1970.
No comments:
Post a Comment